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BRAND : 91 Magazine

91 Magazine | Volume 14



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The theme of this edition is Joy.

Joy can be found in various forms and is different for everyone. In this issue we explore the idea of joy through a selection of beautiful homes, creative spaces and their owners stories; which for us, demonstrates joy through use of colour, an expert eye for design and pure passion for what they create. We also highlight the joy of giving, the joy of sharing and how to create a joyful home.


  • home tour with Jess Stern of Mustard Made
  • Interview and studio tour with photographer Soo Burnell (one of our suppliers here at Lifestory!)
  • home tour with Megan Tilley of @renovationswithmegan
  • studio tour with Rewild Co
  • shop tour with Sunshine and Snow
  • creative life with Hannah Beaumont-Laurencia of Beaumont Organic
  • cafe tour with Morena, London
  • plus lots more interior design ideas, features on living creatively and sustainably, and inspiration from creative people and independent business owners.

91 Magazine was launched in 2011 by founder and editor Caroline Rowland. The idea for 91 Magazine came about when Caroline felt that none of the mainstream magazines were capturing her interest any more, and she longed for a magazine that covered all aspects of creative living. She wanted beautiful homes that were attainable and oozed creativity while mixing contemporary, vintage and handmade looks effortlessly. She wanted craft and DIY projects that were modern, not twee, and that represented current trends, while also being accessible to all levels of skill.

She wanted shopping tips, not only from the high street but from obscure corners of the world and the internet, so she felt she was always discovering the newest boutiques and designers.

She wanted to read about creative lives and businesses that would continue to inspire her on her own journey while getting handy tips and advice. She wanted all of these things to be visually beautiful and well written. So instead of waiting for this to happen, she created 91 Magazine. 

Size: 116 pages
Material: Perfect bound with a matt laminate cover.