Rated excellent in online reviewsArticle: Abel: Radical Natural Fragrance Restocked at Lifestory
Abel: Radical Natural Fragrance Restocked at Lifestory
We’re thrilled to introduce the new collection from Abel, the groundbreaking fragrance house is now available at Lifestory with new bottle designs and a new fragrance 'Coat Check'. Abel stands at the cutting edge of modern perfumery — where biotechnology, master craftsmanship, and 100% natural ingredients come together to create scents that are as innovative as they are beautiful.
Founded in 2013 by former winemaker Frances Shoemack, Abel was born from a bold vision: to craft distinctive, contemporary fragrances using only natural ingredients. The result is a collection that’s both forward-thinking and deeply rooted in authenticity — a blueprint for the future of fragrance.
Each Abel perfume is the result of a unique collaboration between master perfumer Isaac Sinclair and biochemist Dr. Fanny Grau. Together, they blend art and science to develop scents that are long-lasting, low-impact, and utterly original. By pioneering biotechnology and upcycled ingredients, Abel has enhanced the performance and longevity of natural perfume without compromising purity.
Abel fragrances are designed for those who value authenticity over artifice and depth over simplicity. Each scent feels personal, expressive, and impossible to replicate — a perfect reflection of the wearer.
Discover the new Abel collection, now available at Lifestory, and experience a new era of radical natural fragrance.
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