Introducing Soï Copenhagen: Meaningful Crystal Jewellery, Now at Lifestory

Every now and then a brand finds its way to us that feels as though it was always meant to be part of Lifestory. Soï Copenhagen is exactly that. We are delighted to share that we are now a UK stockist of this beautiful Danish jewellery brand, whose crystal pieces are made to be worn close and to remind you, gently, to choose yourself.

How Soï found its way to us

The loveliest partnerships often begin slowly. For a time now, our founder Susan and Soï's founder Anna had been following one another's journeys on social media, two women building brands they truly believe in.

When Anna got in touch and sent over a few samples, it was love at first sight. The pieces were an instant hit with Susan and the whole team, the sort of jewellery you slip on and never quite want to take off. There was no real decision to be made. We knew straight away that Soï belonged at Lifestory.

There is a happy symmetry to it, too. Lifestory was born out of Susan's love of Scandinavian design, shaped by time spent in cities like Copenhagen and Stockholm. To now welcome a thoughtful little jewellery brand from Copenhagen feels like the most natural thing in the world.

The story behind the brand

Soï was founded in Copenhagen in 2023 by designer Anna Jäpelt, who wanted to create jewellery that means something, rather than simply something to wear. The name captures it perfectly. Soï means "Myself" in French, and the distinctive dotted ï is a personal nod to Anna herself. At its heart, the brand is a quiet celebration of self belief, of accepting yourself just as you are and remembering to look after your own needs.

That spirit runs through everything Soï does, from the meaning held within each stone to its commitment to giving back, with a portion of every purchase supporting mental health. Beautiful jewellery, made with a great deal of heart.

Jewellery with meaning

What makes Soï so special is that every piece is built around a natural crystal, and every crystal carries its own intention. Red Jade for passion. Rhodonite for balance. Sunstone for power. Rose Quartz for love. Green Alashan Agate for grounding. Tiger Eye for healing.

Because the stones are entirely natural, no two pieces are ever quite the same. The one you choose becomes wholly your own. It means you can choose a piece for the way it looks, and for the way you want to feel, a small daily reminder of your own strength that happens to be genuinely lovely to wear.

The pieces we have chosen

Here is a first look at the Soï Copenhagen edit you will find at Lifestory.

Alma Heart Earrings. Hearts cut from natural crystal and set in warm 18 carat gold. Choose Red Jade for passion or Tiger Eye for healing. The everyday earring with a little soul.

Ava Huggie Earrings. Petite golden huggie hoops, each cradling a single faceted stone. Green Alashan Agate for grounding, or Sunstone for power. Easy to wear and lovely to layer.

Faro Necklace. A bold strand of chunky natural crystal that makes a statement all on its own. In Rhodonite for balance, Red Jade for passion, or Green Alashan Agate for grounding.

Hailey Necklace. A finer, more delicate beaded crystal necklace, made for everyday layering. In Orange Aventurine for joy, Aquamarine for courage, Sunstone for power and Red Jade for passion.

Chunky Stretch Bracelet. A generous row of natural crystal on a comfortable stretch fit. In Red Jade, Rhodonite, Sunstone and Green Alashan Agate.

Essential Stretch Bracelet. The dainty, stackable sister to the Chunky. In Green Alashan Agate, Sunstone and Rose Quartz.

Why Soï feels like Lifestory

We have always been drawn to pieces with a story behind them, things made with care that come to mean something to the person who wears them. Soï sits beautifully alongside the makers we love: considered design, natural materials and a gentle message of kindness and self belief that we are so happy to share.

Come and discover the collection in store, or explore Soï Copenhagen online. We cannot wait for you to find the stone that speaks to you.