Rated excellent in online reviews
Abel Fragrances and Perfumes
Abel blends biotechnology, master perfumery, and 100% natural ingredients to create bold, contemporary fragrances.
Reformulated for ultimate performance: 37% stronger, still 100% natural.
Founded in 2013 by ex-winemaker Frances Shoemack, and reimagined with a stronger formulation and fresh packaging in 2025, Abel combines the artistry of perfumer Isaac Sinclair with biochemist Dr. Fanny Grau’s innovative science, crafting scents that are authentic, long-lasting, and deeply personal. Pioneering low-impact, upcycled formulas, Abel sets a new standard for radical, modern perfumery.
Lifestory is proud to be a UK stockist of Abel’s fine fragrance collection of 100% natural perfumes online and at our Edinburgh store. These genderless fragrances are available in several formats and span the fragrance families.
FREE GIFT WITH PURCHASE!!
Buy any full size perfume, get a mini travel size free.
How to redeem:
- Put your chosen 50ml fragrance in your basket
- Put any 6ml Travel Size in your basket
- The 6ml will be FREE
- Enjoy your free gift!
*Available while stocks last, don't miss out.
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“Sustainability can be in the sustainability of the packaging material, but also in environmentally friendly extraction of the ingredients and the avoidance of synthetic ingredients. Abel ticks all boxes.”
Elle Magazine
“Each spritz works with your body's chemistry for a fragrance that continues to evolve on your skin throughout your day. It's the gift the keeps giving, for both you, and the planet.”
GQ
“The 23 Best Summer Fragrances of 2023: Abel's Cyan Nori is a salty, citrus fragrance that screams summer.”
Allure
“Abel brings niche fragrance quality to the world of all-natural perfume. That means no preservatives or synthetic ingredients, just pure plant goodness.”
Vogue