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ASHE London

ASHE London

ASHE London is a female-led company committed to diversity and social change, founded by Ashleigh Alli in 2020.

Ashleigh started out as a nail technician, but was inspired by her clients to go back to learning and soon qualified as a commercial lawyer. Alongside running ASHE London, she works to increase inclusion and diversity in the legal profession via coaching and mentoring.

The brand specialises in seasonal colours, named after inspiring individuals, designed in the UK by a small London based team and manufactured in a state-of-the-art site in the EU from vegan, cruelty-free ingredients and processes. 10% of all their profits go to good causes such as Bloody Good Period and Cianna's Smile.

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Toni Nail Polish | UK Made & Vegan | by ASHE London - LifestoryBrittan-Brown Nail Polish | UK Made & Vegan | by ASHE London - Lifestory - ASHE London

Toni Nail Polish | UK Made & Vegan | by ASHE London

Sale price£16.50✔️ Available now, currently in stock
Marsha Nail Polish | UK Made & Vegan | by ASHE London - LifestoryBrittan-Brown Nail Polish | UK Made & Vegan | by ASHE London - Lifestory - ASHE London

Marsha Nail Polish | UK Made & Vegan | by ASHE London

Sale price£16.50✔️ Available now, currently in stock

RATED EXCELLENT in reviews

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DELIVERY £3.95 OR FREE OVER £59

Orders dispatched daily

60 day no quibble returns

Returns policy

Secure payments

All cards accepted securely + Klarna, Apple Pay, Paypal

Let customers speak for us

from 685 reviews
Top shopping experience

Thank you so much for excellent customer service, lovely prompt delivery, beautifully wrapped items and a hand written note to boot. I’ve shopped with you a couple of times and will definitely be doing it again in the future :)

Kerrie Clark
Lifestory
Lovely purchases

Lovely purchases, bracelet perfect and nail varnish actually amazing v tough and colour gorgeous

Mary J
Lifestory
Thank you for your personalised note!

Thank you for your personalised note!

Kate Nelson
Fein Tipping Measure | Brass | by Ferm Living
Great

Great product

Jackie Schmidt
Bandwallet | Matte Leather | by Secrid Wallets
My favourite shop!

My favourite shop! Always has beautiful and different things to buy and the staff are amazing !
Will come back soon!

Jackie Schmidt
Lifestory
Great practical wallet - love it

Great practical wallet - love it !

Jackie Schmidt
Bandwallet | LIBA | by Secrid Wallets
Called Cloud Socks for Good Reason!

Gorgeous, soft and comfortable. Lovely colours, I'm already eyeing other colours; not helping my sock addiction!

Anonymous
Le Bon Shoppe Cloud Socks in Various Colours
LOVE my purchases — I’m hoping they make a super cool 30th

Love my purchases — I’m hoping they make a super cool 30th birthday gift!

I did have an issue with delivery, but that was with Royal Mail, not Lifestory. The Lifestory team were absolutely amazing throughout: empathetic, helpful, and far more supportive than you’d normally expect. Thank you so much — I’m already looking forward to shopping with you again.

Carolyn A.
Lifestory
LOVE my purchases — I’m hoping they make a super cool 30th birthday gift!

Love my purchases — I’m hoping they make a super cool 30th birthday gift!

I had an issue with delivery, but that was with Royal Mail, not Lifestory. The Lifestory team were absolutely amazing throughout: empathetic, helpful, and far more supportive than you’d normally expect. Thank you so much — I’m already looking forward to shopping with you again.

Carolyn A.
HAY Grid Pouch Small - Water Repellent
Thank you so much Lifestory!

Thank you so much Lifestory! My mum got an absolutely beautifully wrapped parcel. I LOVE your shop, it was always my first stop when shopping for presents when I lived in Edinburgh, so it's fantastic to know I can still do this remotely!

Laura
Lifestory
Beautiful platter

Beautiful platter, perfect gift for my daughter

Anonymous
HAY x Emma Kohlmann - La Pittura Ø36.5cm Serving Platter in Various Designs
Brilliant and efficient service

Brilliant and efficient service., took all the hassle out of sending gift to USA

Anonymous
Gift Wrapping
Amazing customer service

Amazing customer service, highlighting a few minor marks on the bag before despatching to check I was happy to receive the item. I will definitely be a repeat customer.

Anonymous
Rains Tote Bag Mini W3 | Waterproof
Perfect housewarming gift!

I got this for my daughter for a housewarming gift and she loves it!

Jeanette Clingen
HKLIVING Ceramic Butter Dish - 2 Options
So cosy!

I love these socks! Great quality, super comfortable and they look great.

Charise McIntosh
Le Bon Shoppe Girlfriend Socks (UK 4-8) in Various Colours

** Please note some exclusions apply to the email sign-up discount code. These include Gift Vouchers, Sale Items (already discounted) and items from the following small makers: Borja Moronta, Hannah Bourn Jewellery, Aku Ceramics, Blanc Ceramics, Emporium Julium, Sophia McEvoy Ceramics, Rosie Gore. All other items in your cart will be discounted with the code.