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Earl of East

Earl of East is creative business founded by Niko Dafkos and Paul Firmin in 2014.

What started out as a shared passion project, has grown organically from side-hustle to a thriving business. A love of fragrance and a desire to build something of their own led them to develop a line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by themselves in London.

Susan's favourite fragrance is Onsen, reminiscent of Japanese bathing rituals and featuring heavily in the Lifestory collection.