Earl of East is was founded by Niko Dafkos and Paul Firmin in 2014. What started out as a shared passion project, has grown organically into a thriving business. A love of fragrance and a desire to build something of their own led them to develop home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products. As well a growing collection of stores in London!
Susan's favourite fragrance is Onsen, reminiscent of Japanese bathing rituals and featuring heavily in the Lifestory collection.