Earl of East is was founded by Niko Dafkos and Paul Firmin in 2014. What started out as a shared passion project, has grown organically into a thriving business. A love of fragrance and a desire to build something of their own led them to develop home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products.
Susan's favourite fragrance is Onsen, reminiscent of Japanese bathing rituals and featuring heavily in the Lifestory collection.
Sustainability | Earl of East use recyclable glass, lids, cardboard packaging and offer refills with the pump to reduce waste. They work with a one tree planted scheme to ensure new trees are planted from each of their sales, and utilise non-GMO and non toxic ingredients in their products and packaging.